All Releases
July 01 2022
550 'White Grey'
550 'White Grey'

The New Balance 550 ‘White Grey’ offers a clean colorway of the vintage hoops shoe retrieved from the brand’s late ‘80s archive. A monochromatic white finish is executed on the leather upper, featuring a tonal ‘N’ logo and perforated midfoot detailing. Breathable mesh construction on the collar and tongue provides a comfortable fit. The low-top is mounted on a durable rubber cupsole, with an EVA wedge for lightweight cushioning. Grey New Balance branding on the heel is matched by the rubber outsole.

July 01 2022
550 'White Castlerock'
550 'White Castlerock'
550 'White Castlerock' releasing July 01.
July 01 2022
Wmns 550 'Au Lait'
Wmns 550 'Au Lait'
Wmns 550 'Au Lait' releasing July 01.
July 01 2022
550 'Panda'
550 'Panda'
550 'Panda' releasing July 01.
April 15 2022
Joe Freshgoods x 550 'Conversations Amongst Us'
Joe Freshgoods x 550 'Conversations Amongst Us'
Joe Freshgoods x 550 'Conversations Amongst Us' releasing April 15.
April 07 2022
size? x 550 'Cordura Pack - Light Brown Green'
size? x 550 'Cordura Pack - Light Brown Green'
size? x 550 'Cordura Pack - Light Brown Green' releasing April 07.
July 01 2022
550 'Cream Black'
550 'Cream Black'
550 'Sea Salt Black' releasing July 01.
January 08 2022
550 'Burgundy Turquoise'
550 'Burgundy Turquoise'
550 'Burgundy Turquoise' releasing January 08.
December 10 2021
Rich Paul x 550
Rich Paul x 550

An exclusive colorway made for the high-profile sports agent, the Rich Paul x New Balance 550 showcases a vintage hardwood aesthetic with refreshed details. The upper is constructed from off-white leather with microperforated detailing on the toe box, collar and midfoot overlay. A cream-colored ‘N’ logo outlined in navy adorns the quarter panel, while the woven tongue tag displays ‘Rich Paul for New Balance 550’ branding. Inside the shoe, mismatched insoles feature Rich Paul’s initials on the right shoe and a flying NB logo on the left. The sneaker sits atop an off-white midsole, supported by a rubber outsole in navy and powder blue.

December 01 2021
550 'Varsity Orange'
550 'Varsity Orange'

The New Balance 550 ‘Varsity Orange’ applies a varsity-inspired palette to a retro silhouette designed by Steven Smith. Layered white leather is utilized on the upper, contrasted by orange textile on the padded low-cut collar. Matching citrus accents make their way to the breathable nylon tongue and the raised ‘N’ logo that adorns the quarter panel. Lightweight cushioning is provided by an EVA wedge, housed within a rubber cupsole that nods to the shoe’s vintage hardwood roots.

550 'White Grey'
July 01 2022
550 'White Grey'

The New Balance 550 ‘White Grey’ offers a clean colorway of the vintage hoops shoe retrieved from the brand’s late ‘80s archive. A monochromatic white finish is executed on the leather upper, featuring a tonal ‘N’ logo and perforated midfoot detailing. Breathable mesh construction on the collar and tongue provides a comfortable fit. The low-top is mounted on a durable rubber cupsole, with an EVA wedge for lightweight cushioning. Grey New Balance branding on the heel is matched by the rubber outsole.

550 'White Castlerock'
July 01 2022
550 'White Castlerock'
550 'White Castlerock' releasing July 01.
Wmns 550 'Au Lait'
July 01 2022
Wmns 550 'Au Lait'
Wmns 550 'Au Lait' releasing July 01.
550 'Panda'
July 01 2022
550 'Panda'
550 'Panda' releasing July 01.
Joe Freshgoods x 550 'Conversations Amongst Us'
April 15 2022
Joe Freshgoods x 550 'Conversations Amongst Us'
Joe Freshgoods x 550 'Conversations Amongst Us' releasing April 15.
size? x 550 'Cordura Pack - Light Brown Green'
April 07 2022
size? x 550 'Cordura Pack - Light Brown Green'
size? x 550 'Cordura Pack - Light Brown Green' releasing April 07.
550 'Cream Black'
July 01 2022
550 'Cream Black'
550 'Sea Salt Black' releasing July 01.
550 'Burgundy Turquoise'
January 08 2022
550 'Burgundy Turquoise'
550 'Burgundy Turquoise' releasing January 08.
Rich Paul x 550
December 10 2021
Rich Paul x 550

An exclusive colorway made for the high-profile sports agent, the Rich Paul x New Balance 550 showcases a vintage hardwood aesthetic with refreshed details. The upper is constructed from off-white leather with microperforated detailing on the toe box, collar and midfoot overlay. A cream-colored ‘N’ logo outlined in navy adorns the quarter panel, while the woven tongue tag displays ‘Rich Paul for New Balance 550’ branding. Inside the shoe, mismatched insoles feature Rich Paul’s initials on the right shoe and a flying NB logo on the left. The sneaker sits atop an off-white midsole, supported by a rubber outsole in navy and powder blue.

550 'Varsity Orange'
December 01 2021
550 'Varsity Orange'

The New Balance 550 ‘Varsity Orange’ applies a varsity-inspired palette to a retro silhouette designed by Steven Smith. Layered white leather is utilized on the upper, contrasted by orange textile on the padded low-cut collar. Matching citrus accents make their way to the breathable nylon tongue and the raised ‘N’ logo that adorns the quarter panel. Lightweight cushioning is provided by an EVA wedge, housed within a rubber cupsole that nods to the shoe’s vintage hardwood roots.